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Samsung S23 Campus Landing Page
Cheil 2023
For Samsung's Campus landing page, I was tasked with creating website copy that showcased to college students all the ways S23 could capture campus memories in epic style.
Samsung Reserve S23 Emails
Cheil 2023
These emails created hype for the upcoming S23 smartphone while encouraging users to reserve across multiple touches.
Samsung Happy YOU Year Campaign
Cheil USAÂ 2022
I worked with a fellow copywriter to create the messaging toolkit for the "Happy You Year" campaign. We sought to inspire and remind our audience that it's never too late to reach resolutions with help from Galaxy Watch5 Series. The copy was used across OLAs, native copy, offer copy, etc.
Samsung Flip4/Fold4 Carrier Emails
Cheil USA 2022
As one of the many CRM campaigns I worked on, this email focused on notifying carrier customers of the ways Galaxy Flip4/Fold4 could upgrade any cellular experience.
Samsung Holiday In-Store Emails
Cheil USA 2022
Just in time for the holidays, this set of emails notified users of Black Friday deals going on at their local Samsung Experience stores. This example being the Galleria in Houston.
Meta Quest 2
"Our First Time"
AAF Student Advertising Competition (2022)
The AAF National Student Advertising Competition allows students to work on a full-fledged advertising campaign from the idea to the finish line. For the 2022 Meta Quest 2 campaign, I served as the creative director, spearheading the concept of "Our First Time" alluding to trying out a virtual reality headset with another type of first time ;) Won award for "Boldest Idea".
 Meta Quest 2 Web AdConcept by me. |  Meta Quest 2 Web AdConcept by me. |  Meta Quest 2 ExperientialThe "Never Have We Ever" pop-up event is a series of booths that feature a pair of Meta Quest 2 headsets and controls, each with their own 'first time'. This event would take place on college campuses nationwide as well as at music festival Austin City Limits. |
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 Meta Quest 2 Banner AdThis digital banner ad would be found on technology websites such as Best Buy. Concept by me. |  Meta Quest 2 Banner AdThis digital banner ad would be found on technology websites such as Best Buy. Concept by me. |  Meta Quest 2 Streaming CommericalThe following commercial would be featured on ad-supported streaming services such as Hulu. Script by me, Xavier Hernandez, Devon Eskew. Concept by me. |
Southcrest Insurance
SWOOP 2021
Southcrest Insurance Consulting and Insurance is a consulting firm that provides sales and uses tax advice for businesses in order to save them money. Below are speculative tradeshow handouts with copy done by me.
 Restaurant tradeshow handout |  Trucking tradeshow handout |
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Marketing Arm
Spec work done for class (2020)
Inspired by René Magritte's Treachery of Images also known as "This Is Not A Pipe", I created this B2B spec work for advertising agency The Marketing Arm to show how advertising could redefine the literal through the power of imagination. Copy and concept by moi.
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